Social Media Strategy
We currently use social media to field questions and occasionally put out updates. Now we have an updated website, and considerably updated physical space, it’s time we used social media to drive more members to the space which is something it needs.
This thread can be a working document for our social media strategy
I’ll split this up into aims, which are all draft! I’m trying to keep them SMART but we don’t have to be too rigid about it.
Feel free to tweak, or add your own below! Please do
To raise awareness of Hackspace Manchester on Facebook and Instagram, and driving traffic to our website landing pages, which in turn will result in 5 people visiting the member sign-up system over the next quarter.
My experience so far is that the people we want to reach are on Facebook and possibly Instagram (though I don’t use Instagram so can’t say). They don’t know we exist, and should become aware of the space. People on Twitter seem to know about the space already so this could be used for updates and fielding questions to people reaching out to us.
To provide a human response to 90% of questions sent in on social media (Twitter Facebook Instagram) within one day over the next quarter.
People like quick responses especially given emails haven’t been answered over the last few months.
Social media volunteers:
We currently have @BunnyGirl fielding questions on Facebook and me on Twitter but we could do with someone to lead on Instagram. Ideally someone with an Instagram account and an idea of how it works.
If you’d like to do that, please reply below!